giovedì 15 dicembre 2011
From a hobby, photography quickly turned into real work. Without ignoring other fields, he soon concentrated on the world of shoes.
During first years Pigi soon realised the importance of changes happening in the world of shoes and, making a chronological back-jump he, with his Rolleiflex, immortalised this changing phase taking photos from the collections of the late 40s. In this way he proved to be in advance and to understand the importance of history in the Fashion World.
In fact, in the section dedicated to the 50s, he includes about 800 models manufactured in the late 40s and early 50s.
At the end of the 60s, Pigi, the shoe designer Armando Pollini and the journalist Adriano Pizzocaro had the revolutionary idea of creating a magazine that could be the most important landmark in the world of shoes. The illustrated magazine “Foto Shoe” came into the world from this wonderful idea in November 1969.
Originally, Pigi was the only photographer of “Foto Shoe”, then in the following years he became chief photographer.
During the whole of the 70s his career was dedicated to the magazine, travelling all over the world.
During these trips the idea of taking photos of shop windows became reality.
The reportage, the results of taking shots in the best shops of the most important ‘fashion’ cities, began to be sold in 1977. In the following years they became a true photographic encyclopaedia of Shoe Fashions. More than 70.000 colour photos from 1977 to 2003 were concrete proof of this. In 1982 the same team left Foto Shoe and contributed in the foundation of ‘Il Mondo della Calzatura’, a new specialised magazine which immediately became a leader in the sector.
The 80s are marked by the “Il Mondo della Calzatura” becoming widespread in all industrialised countries producing shoes. Its fame was consolidated during the 90s, the years when Pigi began to be assisted by his son Luca.
A volume called “Calzatura – Documenti di fotografia dagli anni 50 agli anni 70” was published in 1990. It was a monographic book edited by Nella Zanotti, taken from the archived photos. With this book Pigi aimed at creating a valuable tool for designers and makers of women's shoes.
In 1998 he founded “Windows Shoes”, that was a new six monthly book which collected the window reportage. Immediately it was a success, commercialised in all the world, and it became a very important appointment for the world of shoemakers.
In 2002 he was in Paris with his son. As usual he was taking photos in the streets and his life ended, swept away by a car driver’s carelessness.
The Omodeo Salè archive historically represents 50 years of shoe evolution, emphasised by more than 150.000 pictures: from collections to fashion parades, from shoe shop windows, to exhibitions and museums.
In this half century of pictures, together with fashion and shoes, Pigi also loved another kind of photography, not belonging to trade, a little known side of his career, but tied to his artistic delicacy, but this is another story.
giovedì 17 febbraio 2011
As already mentioned above, this section represents another unique point belonging to the OMODEO SALE’ ARCHIVE.
Pigi began to make fashion reportage of every-day people in 1970: from London to Paris, from New York to Milan; but also Amsterdam, Germany, Scandinavian countries, etc.
During those trips a new idea came out: that of reporting and trading with pictures of what the best shoe shops showed in their windows.
These reports aimed at allowing all people looking for new ideas and inspiration to find them on their own desks, well-filed and easily read.
The seasonal reports were archived according to different cities, and every picture showed a single shoe, so as to obtain an exhaustive view of fashion, from avant-garde to classic, to casual and sporty style.
In 1979 reports were enriched by about 600 pictures each season, taken in London, Paris, Dusseldorf, Milan, Florence, New York, Amsterdam, Berlin and Antwerp.
Year after year, in the early ‘80s, pictures doubled, reaching a number close to 2,000 images each season, supported by a Summer upgrade (Cote d’Azur, Riviera Ligure and Milan) and a Winter upgrade (Berlin, Milan and Barcelona).
As a result of new shooting and printing technological developments, in 1998 they created WINDOWS SHOES, a six-monthly book/collector with upgrades: 1500 pictures each season, advances and surveys concerning new fashion trends, with a brand new style oriented to improve the quality of the reportage.
Now, after an adjustment period, this work has changed from an information magazine (for stylists and designers) to a historical document, really important for the world of shoes; it’s a huge report where you can compare all shoe designers and almost all models in windows; this allows you to understand easily the last 40 years of shoe fashion.
- 08/1971 - BW negatives N° 99
- London 1971 – BW negatives B/N N° 88
- Florence 1971 – BW negatives N° 160
- Florence 1972 – BW negatives N°21
- Bruxelles 1972 – BW negatives N° 23
- Amsterdam 04/1972 – BW negatives N° 53
- Amsterdam, Bruxelles, Luxembourg 04/1972 – BW negatives N° 51
- Germany 05/1972 – BW negatives N° 113
- Switzerland 10/1972 – BW negatives N° 15
- Paris 03/1973 – BW negatives N° 69
- London 03/1973 – BW negatives N° 260
- London Harrods Gate 04/1973 – BW negatives N° 90
- Paris 05/1973 – BW negatives N°59
- London 07/1973 – BW negatives N° 88
- London Exhibition Olympia 09/1973 – BW negatives N° 8
- English Pirelli Burton 07/1973 – BW negatives N° 27
- Dusseldorf 1973 – BW negatives N° 37
- Florence 1974 – BW negatives N° 25
- Biarritz 03/1974 – BW negatives N° 13
- Lisbona 09/1974 – BW negatives N° 6
- Paris 10/1974 – BW negatives N° 23
- New York 08/1974 – BW negatives N° 131
- Italy 06/1975 – BW negatives N° 139
- New York 08/1975 – BW negatives N° 93
- Montreal 08/1975 – BW negatives N° 95
- Paris 10/1975 – BW negatives N° 14
- New York 09/1976 – BW negatives N° 112
from London Autumn Winter 1994
- 1977 color negatives N° 372
- 1979 color negatives N° 1,352
- 1980 color negatives N° 1,226
- 1981 color negatives N° 1,610
- 1982 color negatives N° 1,711
- 1983 color negatives N° 2,317
- 1984 color negatives N° 2,735
- 1985 color negatives N° 3,849
- 1986 color negatives N° 3,019
- 1987 color negatives N° 3,616
- 1988 color negatives N° 3,137
- 1989 color negatives N° 2,842
- 1990 color negatives N° 3,666
- 1991 color negatives N° 3,845
- 1992 color negatives N° 3,825
- 1993 color negatives N° 3,585
- 1994 color negatives N° 3,847
- 1995 color negatives N° 3,681
- 1996 color negatives N° 3,025
- 1997 color negatives N° 2,458 from Monaco Spring Summer 1990
- 1998 photocolor N° 2,900
- 1999 photocolor N° 2,789
- 2000 digital image N° 2,639
- 2001 digital image N° 2,640
- 2003 digital image N° 2,700
from New York Autum Winter 1998
from Milan Autum Winter 1983
from London Autumn Winter 1994
from Cote d'Azur Spring Summer 1990
from Milan autumn Winter 1983
mercoledì 16 febbraio 2011
martedì 15 febbraio 2011
lunedì 14 febbraio 2011
This section, together with the “Windows and Street Fashion”, represents the heart of the OMODEO SALE’ ARCHIVE.
Here you will find collections, catalogues, historic collections and fashion parades concerning the most important Stylists in the world of shoes.
The period taken into consideration goes from 50s to 2000, a technical-historic documentation concerning evolution in every field, from luxury shoes to casual and sport shoes, with an important supplementary section dedicated to Shoe Museums.
The pictures are always of a technical and documentary kind, and allow a complete and detailed analysis through a wide view of models and materials, enriched in every detail.
1948-1950: BW negatives N°800
‘50s: BW negatives N°687
‘60s: BW negatives N°3,159
‘70s: BW negatives N°3,720
Garlasco (a small city close to Vigevano) Archive: BW negatives N°1,800
Sacchetti Archivi: photocolor N°855
Merlo Rocco Archive 1968-1975: BW negatives N°699
Sergio Rossi Archivi October 1984-March 1985: photocolor N°855
Ferragamo Archive: BW negatives N°32
Calz. Selca collection 10/1975 - BW negatives N°59
Calz. Eram collection 03/1976 - BW negatives N°38
Calz. Dulio collections - BW negatives N° 408
Calz. Previde Massara ('60s) - BW negatives N° 11
Calz. Aldrovandi collection 10/1983 - BW negatives N° 17
Calz. Ardena collection - BW negatives N°6
Calz. Lomaglia collection - BW negatives N°10
Calz. Bellazzi collection - BW negatives N° 11
Calz. Mainardi collection - BW negatives N° 8
Calz. Lavatelli collection - BW negatives N° 16
Calz. Merlo collection - BW negatives N° 3
Calz. Rizzo collection - BW negatives N° 48
Calz. Piccoli collection - BW negatives N° 23
Calz. Zorzi collection - BW negatives N° 35
Calz. Pfister collection – BW negatives N° 9
Calz. Gaby collection – BW negatives N° 5
Calz. Stilgomma collection – BW negatives N°31
Calz. Daineri collection – BW negatives N° 74
Calz. Bav collection – BW negatives N° 153
Calz. Laskina collection – BW negatives N° 35
Calz. Cedrate collection – BW negatives N° 15
Calz. Sic collection – BW negatives N° 32
Calz. Zintala collection – BW negatives N° 50
Calz. Clark collection – BW negatives N° 45
Calz. Redisco collection 1973 – BW negatives N°37
Calz. Elda collection – BW negatives N°51
Calz. Pollini collection – BW negatives N° 72
Calz. Italian Green collection - photocolor N° 60
Calz. DeFonseca collection 02/1988- photocolor N° 8
Fiorucci collection 05/1988 - photocolor N° 20
Calz. Bettini e Benato collection 02/1989 - photocolor N° 13
Calz. Peter Cox collection 06/1989 - photocolor N° 9
Calz. Bata Chicago collection 06/1990- photocolor N° 132
Calz. Siport collection 02/1994 - photocolor N° 74
Calz. Pollini collection 09/1990 – photocolor N° 19
Calz. Vierre collection 10/1990 - photocolor N° 32
Calz. Pfister collection – BW negatives N° 16
Calz. Pfister collection 1993 - photocolor N° 36
Calz. Filanto collection 1990 - photocolor N° 168
Calz. Italian Green collection - photocolor N° 356
Calz. Off Shore collection - photocolor N° 161
Calz. Valleverde collection - photocolor N° 147
Calz. Cerutti collection - photocolor N°45
Calz. Congroc collections '90s - photocolor N° 548
Calz. Pollini collections 1990/2000 - photocolor N° 1481
Calz. Moreschi collections 1980-1990 - photocolor N°424
Assorted BW negatives N° 132
Fiorucci parades 1969 – BW negatives N° 90
Assorted Man parades 01/1984 - photocolor N° 116
Milan/Paris Fashion parades 03/1984 - photocolor N° 166
Assorted Man parades 06/1984 - photocolor N° 123
Milan parades 10/1984 - photocolor N° 23
Assorted Man parades 07/1985 - photocolor N° 84
Assorted Man parades 02/1986 - photocolor N° 63
Assorted Man parades 05/1987 - photocolor N° 342
Assorted Man parades 01/1988 - photocolor N° 114
Assorted Man parades 06/1988 - photocolor N° 142
Assorted Man parades 01/1989 - photocolor N° 80
Assorted Man parades 07/1989 - photocolor N° 152
Assorted Woman parades 07/1989 - photocolor N° 140
Assorted Man parades 01/1990 - photocolor N° 114
Assorted Woman parades 01/1990 - photocolor N° 82
Milan parades 03/1990 – color negatives N° 108
Milan parades 06/1990 – color negatives N° 170
Assorted Man parades 07/1990 - photocolor N°113
Vigevano parades 09/1990 – photocolor N° 74
Assorted Man parades 01/1991 - photocolor N° 114
Assorted Woman parades 03/1991 - photocolor N° 18
Assorted Man parades 07/1991 - photocolor N° 214
Paris parades 10/1991 – color negatives N° 108
Milan parades 10/1991 – color negatives N° 144
Assorted Man parades 10/1991 - photocolor N° 90
Assorted Man parades 07/1992 - photocolor N° 95
Paris parades 10/1992 – color negatives N° 72
Tokyo parades ‘90s – color negatives N° 148
Ass. parades/Ferrè Man parades '93 - photocolor N° 45
Assorted Man parades 06/1993 - photocolor N° 54
Assorted parades 03/1993 - photocolor N° 490
Assorted Man parades 01/1994 – photocolor N° 60
Assorted Man parades 05/1994 - photocolor N° 63
Assorted Man parades 01/1995 - photocolor N° 27
Assorted Man parades 06/1995 - photo color N° 52
Assorted Man parades 01/1996 - photocolor N° 52
Assorted Man parades 07/1996 - photocolor N° 55
Assorted Man parades 10/1996 - photocolor N° 83
Assorted Man parades 01/1997 - photocolor N° 57
Assorted Man parades 07/1997 - photocolor N° 124
Assorted Woman parades 10/1997 - photocolor N° 68
Assorted Man parades 01/1998 - photocolor N° 59
Assorted Man parades 07/1998 - photocolor N° 34
Assorted Man parades 01/1999 - photocolor N° 45
Assorted Man parades 01/2000 - photocolor N° 38
Assorted Man parades 07/2000 - photocolor N° 57
Micam parades '90s/'00s - photocolor N° 157
Assorted Man parades 02/2001 - photocolor N° 38
Show Room Man 07/2001 - photocolor N° 79
Show Room Man 01/2002 - photocolor N° 84
Show Room Man 02/2003 - digital N° 95
New York Museum 02/1986 - photocolor N° 20
Buccheri Museum 01/1986 - photocolor N° 10
RossiModa Museum 06/1986 - photocolor N° 81
Carrel Museum Venezia - photocolor N°10
Luciani Contest 03/1986 - photocolor N° 31
Preselezione Contest 11/1985 - photocolor N° 6
Crespi Contest 09/1988 - photocolor N° 17
Designers School of Strà - photocolor N° 6
from '50 / '60/ '70 collections
from Ferragamo collection
from Sacchetti collection
from Aldrovandi collection
from Pfister collection
Armando Pollini 1995
Armando Pollini 1998
Armando Pollini 2000
Sergio Rossi 1984
Fiorucci parade 1969
Oscar parade early '70
from Paris Fashion Parades 1987